Hospitality marketing - free marketing ideas for restaurants, hotels , pubs & resorts.
Promotional ideas & tips for restaurants. Promotions, discount ideas , food, recipes
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Promotions
Restaurant Marketing & Promotion
Anyone can put together a good 3-course menu for as little as £3 by using ingredients
that are cheap because they’re in season or require a longer cooking time. Dishes
featuring these ingredients are often also the tastiest (see our ‘Best of British’
selection if you’re stuck for ideas).
Sell your menu for £5.95 and after VAT at 17.5% you’ll make a gross profit of £2.06
per head. Chickenfeed! you might think, and for half a dozen covers you’d be right.
But sell 100 lunchtime specials every week throughout the year and provided you get
your costings right you could increase your annual gross profit by almost £11,000,
a respectable contribution towards overheads.
3-course meals for £5.95? If you think it’s not worth opening up for then think
again. Many of the most popular traditional dishes are amongst the cheapest and easiest
to prepare. Provided they’re costed right and served in sufficient numbers, modestly-priced
menus can make an important contribution to profits.
If you’re not convinced, read on!
Marketing lunchtime specials
To local businesses - distribute flyers featuring a selection of your lunchtime specials
to every business in your catchment area. Join your local Chamber of Commerce and
promote your venue personally. Put up posters visible inside your restaurant and
in the window
To pensioners - contact local clubs & societies, community centres, churches. Do
a leaflet drop in residential areas populated by pensioners. See our Grey Matters
feature.
To students - posters in local colleges & universities, flyers on their notice-boards
and a leaflet drop in areas predominantly inhabited by students
To shoppers & passing trade - Place A-boards in prominent positions outside your
venue and put posters in your window
Profit boosters
Offer your best deals at your quietest times when you need more business
Sell up on drinks with a selected drinks menu featuring high GP products e.g. Carlsberg
Offer tea and coffee as extras
Tell customers about your evening menu and any promotions or events coming up
