Tasting sessions in restaurant quiet periods

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Advertise one of your quiet nights as a special taster session in which selected diners are offered the option of trying new dishes which chef is developing. In our experience, Mondays and Tuesdays have usually been the best evenings to practise and experiment , either with ingredients already in stock or with new samples that suppliers have left.

Drop your prices a little and serve tasting-size portions or a small buffet. Invite your customers to fill in “tasting cards” as they go along to record their comments and opinions. Get them to suggest potential names for each new dish and score it with marks out of ten. Ask them how much they’d be willing to pay for it off the menu. Customers love to play the role of restaurant reviewer and critic (you only need to visit trustedplaces.com and Yelp.com for the proof!).

Give the promotion a name., for example ‘The Tuesday Tasting Team,’ and make it exclusive. Let your ‘tasters’ know when you add any of these dishes to the menu and suggest they come back soon with their friends so they can boast that they had a hand in it!

Tasting Sessions

A way to get customers into your restaurant during quiet periods

Most restaurants are traditionally quiet at certain times. For some it might be Mondays and Tuesdays, for others lunchtimes or off-season periods. But with a bit of imagination and effort you can fill seats whenever you like