Planning restaurant promotions

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It might sound obvious but the most important thing to do when planning a promotion is to make sure it doesn’t clash with something else. There’s nothing more soul-destroying than pouring precious energy and expense into an event only to find it flops because you’ve picked the same night as an important football match. So before deciding when to run your event, make sure you have accurate and up-to-date information on all key dates such as public holidays, sports fixtures and local events. Most of this information is available free on the internet.

Don’t be let down by your date!

Invest in a large wall chart or download your own custom-made calendar free from calendarlabs (you can select your country and preferred design/layout options)

For international public holidays

& other useful dates

go to Wikipedia and tap in your country for relevant information

Keep up with what’s happening locally

Don’t overlook important local events like carnivals, parades, shows etc.

Sometimes you can build a promo around these events.

Use Google to find out what’s on in your area.

Example We used search words ‘what’s on Farnham, Surrey, UK’ and discovered the Britevents website with lots of useful local info