Catchment area analysis for restaurants

Hospitality marketing - free marketing ideas for restaurants, hotels , pubs & resorts. Promotional ideas & tips for restaurants. Promotions, discount ideas , food, recipes promotional menu ideas restaurant marketing running restaurants restaurant help hospitality industry marketing food products promoting & marketing BARS restaurant advice meal promotions gastro pubs, marketing advertising Promotions

Restaurant Marketing & Promotion

Industry News & Products

Analyse your catchment area with a click

How well do you know your locality? If you’d like to know more about it there’s a new and easy way to find various statistics on your surrounding area.

Just click on www.mouseprice.com (yes, you did read it right!) It’s a free site, primarily designed for people moving house or working in the property industry but also invaluable for any business wanting to learn more about its neighbourhood. It’s packed full of interesting data to help you understand your locality better with a view to aiming your marketing at the right audience

Quick and easy to use

Go to http://www.mouseprice.com and select LOCAL AREA GUIDE .
Leave the postcode blank and click SEARCH
You are directed to a page with all major UK cities. Find a city and click on it.
The next page lists most postcodes in that city.
Choose a postcode and view the locality’s statistics (average income, house prices etc..)
At the bottom of the page is a summary of the locality

7. In the column on the left select ‘demographics’ to find out more about the population in your

area

Illustration of information gleaned from mouseprices.com

WHO LIVES HERE?

Total population in this area is 40030.
This is one of the youngest places in the country, with an average age of 23.
Single people make up 69.2% of the population in this postcode district.
Average working hours in this area for men are 36 and for women are 29.
This is one of the most densely populated places in the country, with 66.4 people per square kilometre.
The largest source of work in this area is Wholesale & Retail (15.4% of workers), followed by Construction (14.8%).

On the left hand side is a column with lots of different options. Choose from crime statistics to a list of the top 50 most expensive streets.

Using this information you can really target your customers. Anything from students to families to high earners. This is valuable information and it’s free for you to use.

Happy hunting!

Angelo’s restaurant is in Manchester. The postcode is M14 6TA. The street is Talbot Road.

Follow steps 1-3 above and click on Manchester. The selected page lists most Manchester’s postcodes. We want M14, so click on that. Now you’ll see a considerable amount of information about M14 including average house prices, average income and, at the end, a summary of useful marketing information which could help you target the right areas for a particular sales drive.

Results Summary