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How long is it since you last reviewed your business stationery?

 

Your business card, letterhead and even envelopes tell prospective customers that you’re a professional who takes your business seriously. They should be up to date and eye catching, displaying relevant information and your company logo. If don't have any, get some printed now. You can design and print your own with Serif PagePlus SE, free to download at www.freeserifsoftware.com

 

Get your business cards into as many hands as possible

  

Leave your business cards with people who might influence others and where people talk - the hairdressers where you get your hair cut,  the baker’s where you buy your bread, the local taxi firm. Give a small supply to friends and relatives and ask them to hand them out to their friends.

 

Talk to those whose products and services you use

 

Give suppliers your business card and invite them to use your restaurant for entertaining clients or the staff Christmas party.  Ask if they know anyone else who might also be interested. Let them know you’re looking for more business. Ask them to display your card in their premises (printers often do and likewise supermarkets and hairdressers etc.)

 

Attend meetings of professional groups

                                                                                                                                                                                                 Group Group meetings such as the Chamber of Commerce, Rotary Club or local business organisations are always good places to network. Keep a supply of business cards in your pocket where they’re readily to hand.  Walk around and introduce yourself to everyone.  "Hello, I’m Andy and I run the XYZ restaurant”  slipping your business card into their hand at the same time. Don't forget to ask what that other person does and really listen to them. They'll be flattered by your interest and will remember you because of it.

 

Become actively involved with these groups    

 

This will give you more opportunity to meet potential prospects (though don’t advertise this as the reason you’re there!).  While you may not have the time to become deeply involved in all their activities, you could still make a valuable contribution by offering useful ideas and occasional help with small projects.

 

 

 

 

 

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